Scotch Shrunk was added for Spring Summer 2008. Literally shrinking men’s styles to little brother or son sizes was a completely new take on kids wear, and Shrunk made waves no-one at Scotch had even dared dream of. This success was soon followed by the launch of a women’s collection: Maison Scotch entered the market with the Spring/ Summer 2010 collection and it already accounts for a large part of the company’s continuous growth.
Little sister R’Belle showed up for Spring/Summer 2011. Late 2010, the first Scotch & Soda perfume was launched by the name of Barfly, making a long lived dream of the brand come true. Scotch’s youngest and most ambitious project Amsterdams Blauw hit the stores in December 2010; a compact high profile denim collection that could only come from the Scotch kitchen. The brand currently holds over 94 Scotch & Soda stores worldwide, more than 7000 other sales points and a fully up to date online presence with integrated webstore, blog and social media. Scotch & Soda is classic in many ways, but young and fast-forward when it comes to bringing great clothes onto the market place.